Wines of Golf Legends

Rather than a conventional branded wine range, Wines of Golf Legends is a curated collection shaped by real relationships. Each wine is linked to a legendary golfer and a winemaker with whom they share a personal connection, formed through time spent together away from the pressures of competition. These are collaborations rooted in authenticity, not endorsements created for commercial effect.

A Story in Every Bottle 

Every wine in the Wines of Golf Legends collection tells a story. The label reflects the identity and character of the golfer involved, while the back label goes beyond the usual technical detail. Alongside tasting notes and information about the wine, a QR code opens a short video that brings the collaboration to life — capturing moments of friendship, shared laughter and offering insight into the people behind the game.

For golf clubs, this creates a genuine point of difference. These are wines that naturally spark conversation in the clubhouse, at the bar or during society dinners. Members and guests are not simply choosing a glass of wine; they are engaging with a story connected to the game they love.

Crafted for Quality, Chosen for Character 

Peuch & Besse is one of France’s most respected independent wine merchants, known for working closely with quality-focused producers across France and beyond. The wines selected for the Wines of Golf Legends collection are chosen for balance, drinkability and consistency — wines that work as confidently by the glass as they do at the table.

The collection includes a carefully selected range of red, white and sparkling wines, sourced from respected wine regions and produced in collaboration with independent winemakers. Each wine is linked to a specific golfer and story, offering a variety of styles suited to different occasions, from relaxed post-round drinks to dining and special events.

In addition to individual bottles, the collection is also available in discreet gift formats of one, two or three wines. These can be retailed through club pro-shops or offered by hotels as a thoughtful in-room welcome for visiting golfers, adding a small but memorable touch to the overall guest experience.

The collection appeals to a broad audience while maintaining a consistently premium feel, making it well suited to golf club and golf-hotel environments.

A Natural Fit for Golf Tourism England 

As the national platform promoting England as one of the world’s leading golf destinations, Golf Tourism England celebrates not only outstanding golf courses, but also the wider experiences that surround the game — hospitality, food, drink and shared moments.

Wines of Golf Legends aligns naturally with this approach. It enhances the clubhouse experience, supports clubs in offering something distinctive, and reinforces the cultural richness that makes golf tourism memorable. As an official wine partner, the aim is to work collaboratively with Golf Tourism England and its member clubs, providing access to a unique wine range suitable for retail, events and hosted experiences.

More Than a Wine Range 

Golf has always been about stories — rounds remembered, shots replayed, friendships formed. Wines of Golf Legends extends that tradition beyond the fairways, offering clubs a product that feels authentic, engaging and genuinely connected to the game.

For clubs and hotels looking to elevate their offering and introduce wines with real personality, Wines of Golf Legends provides a compelling addition to the overall golf experience.