Key golf travel trade dates for tour operators and suppliers selling golf in England: IAGTO conventions, trade shows, major championships, GTE events and member news.
Key dates for tour operators and suppliers selling golf in England: golf tourism conventions, travel trade shows, the major championships, Golf Tourism England’s own events and news from our members. A shorter Trade Diary covering the next few weeks appears in every GTE newsletter.
No events of this type are listed yet. GTE members can submit a trade open day or event.
The world’s largest travel trade show, bringing together tourism boards, tour operators, hotel groups and DMCs from around the world.
Why it matters: WTM is the biggest UK gathering of the inbound travel trade and a chance to meet English golf suppliers before the 2027 season.
Event website →The golf industry’s largest trade-only gathering, covering equipment, apparel, travel and technology.
Why it matters: A key date for North American golf travel buyers, and the official launch of HerGolf, the new online community for women golfers.
Event website →IAGTO’s Asia Pacific sales convention, with two days of pre-scheduled meetings between suppliers and golf tour operators selling the region.
Why it matters: The key event for operators with Asian clients or programmes.
IAGTO website →The first men’s major of the year, played at Augusta National Golf Club, with practice rounds from 5 April.
Why it matters: Many American golf tour operators and their clients are in Augusta for Masters week, which makes it a useful date for anyone selling to the US market.
Event website →IAGTO’s European sales convention brings golf destinations and suppliers together with the operators selling Europe.
Why it matters: The main IAGTO event for the European market and a chance to put England in front of operators already selling the continent.
IAGTO website →The leading golf tourism trade event for the Americas, with pre-scheduled meetings between suppliers and operators specialising in golf travel.
Why it matters: Many North American operators attend, which makes it a valuable date for anyone selling to the US and Canadian markets.
IAGTO website →Golf’s oldest major returns to the Old Course for a record 31st time, 100 years after Bobby Jones won The Open there in 1927.
Why it matters: The biggest week of the year for golf tour operators and their clients. It finishes a week before the GTE Convention, so overseas operators can combine the two trips.
Event website →The GTE Convention returns to Formby, where it all began, for its 10th anniversary. Expect three days on England’s Golf Coast, meeting English golf suppliers and exploring the region.
Why it matters: This is the event to meet English golf suppliers in one place and experience the region first-hand.
Find out more →Europe takes on the United States in the Ryder Cup’s 100th anniversary year, with build-up days from 13 to 16 September and the matches from 17 to 19 September.
Why it matters: Expect huge American demand, with many operators building Ireland and Great Britain itineraries around the week.
Event website →The DP World Tour’s flagship event, held at Wentworth the week after the Ryder Cup in 2027.
Why it matters: England’s biggest tournament for corporate hospitality, and a natural add-on for Ryder Cup visitors crossing over to England.
DP World Tour website →The invite-only premium golf tourism event brings leading courses, resorts and hotels together with international tour operators for pre-arranged meetings, networking and golf. Ayrshire hosts the 2027 edition.
Why it matters: Elevate focuses on the high-end market, which makes it a good event for operators selling premium UK and Ireland itineraries.
Are you a GTE member running a trade open day or golf tourism event? Send us the details and we’ll review them for the Golf Travel Trade Calendar and the Trade Diary in our newsletter.