GTE will be introducing a more regional approach to its website, as golfers planning a trip are likely to choose their destination based on various travel factors such as driving distance, value for money, and proximity to airports, just as much as the quality of the golf courses. This is particularly relevant given that England has many regions with clusters of excellent courses, varying in price depending on where they are located.
Additionally, the farther the visitor’s origin, the more important the region becomes. When GTE attended the IAGTO Asian Convention some years ago, many delegates from the Far East had no understanding of the distance between London and St. Andrews. At other events, we’ve had to explain the difference between England, the UK, and Great Britain.
Take the South West as an example: the journey to Cornwall passes through several counties with golf courses that are must-plays. The courses known as England’s Atlantic Links begin in Somerset with Burnham and Berrow, stop in Devon for Saunton and Royal North Devon, and finally reach St. Enodoc, Trevose, and Perranporth. This makes it a distinctly regional trip, and the South West of England should be recognized as an outstanding golf destination.
Another advantage of promoting a region is the broader selection of golf courses it offers. For example, the combined appeal of Northumberland, Durham, and the Tees Valley is far stronger than any single county alone, making it more likely to attract visitors who will check travel times and accommodations in that part of the country.
While it’s true that some counties, like Yorkshire and Surrey, are large or have an abundance of courses (or both), and could potentially be marketed individually, it would be unwise to overlook their neighboring areas. For instance, Surrey should be marketed alongside Berkshire, given that the region’s heathland courses are built on a sand belt that spans both counties. Interestingly, Sunningdale, located on the Surrey-Berkshire border, has a Berkshire address but is part of the Surrey Golf Union. Llanymynech Golf Club is an even more unique example: you tee off on the 4th hole in Wales, and by the time you reach the green, you’re in England. Stay in England for the 5th and 6th holes, before crossing back into Wales again!
